Elevate your effectiveness with Addy.

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True effectiveness isn't just about doing things right; it's about reimagining how we do them better. Let's elevate your effectiveness together.

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Insights into motivation, productivity, and leadership

Addy Osmani is an author and engineering leader working on Google Chrome. He cares about lifting others up and seeing them succeed. Addy has authored a number of books over the last few decades and given over 170 talks worldwide.


Join Addy to explore the intricacies of personal and professional growth with a focus on redefining the boundaries of productivity, leadership, and effective management. Discover how a growth mindset and intentional living can lead to remarkable achievements.

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Harnessing Growth Mindset

Learn how adopting a growth mindset can transform challenges into opportunities for learning and development, both personally and professionally.

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Mastering Time Management

Dive into effective time management strategies that prioritize your energy and attention, helping you to achieve more with less.

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Outcomes Over Outputs

Discover how focusing on outcomes rather than outputs can lead to more impactful and meaningful achievements in both work and life.

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Effective Leadership

Explore the qualities of effective leadership, from inspiring and guiding teams to fostering an environment of innovation and growth.

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The essential role of effectiveness in achieving goals

Effectiveness is about more than just doing things; it's about doing the right things in the right way. This concept, which I often explore in my work, revolves around aligning our actions with our most important goals and executing them with precision and purpose.

I've been in the tech industry for 20 years (working at Google, with Twitter, Netflix and more), and I've seen a lot of people work hard without getting the results they want. I've also seen people work less and achieve more. Learn from our lessons to help you achieve your goals faster and with less effort.

True effectiveness is rooted in clarity, focus, and the disciplined application of effort. It's about cutting through the noise, prioritizing tasks that move the needle, and adopting habits that propel us towards our objectives with efficiency and impact.

Pragmatic guidance

Grounded in experience of what works and what doesn't.

Infused with insights

Lessons and nuance learned over time.

Books

Elevate your effectiveness across a range of topics.

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Elevate your SoftEng career

Software Engineering: The Soft Parts (FREE)

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Elevate your mind

The Stoic Mind (FREE)

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Elevate your teams.

Leading Effective Engineering Teams

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We have some fans.

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Sakshi Bhardwaj

Product design

Discover the extraordinary educators and creators who generously share their wisdom in the realm of design and UX. Addy Osmani for valuable and honest stories about productivity and work.

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Jakub Svoboda

Engineering manager

People that I highly recommend to follow for some great insights if you work in the software engineering industry: Addy Osmani.

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Scott Jason

Senior Software Engineer

"It takes time and effort to create lasting change. Don't expect to achieve your goals overnight. Just keep taking those small, consistent steps, and you'll eventually reach your destination." Another great post from Addy Osmani.

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Favour Felix

Lead Front-end Engineer

From arguably the most significant issue in the corporate world, communication, to a lot more critical subjects like technical complexity, seniority in the workplace, time management, demystifying work/life balance and even topics like mentorship—all are covered.

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Alexandre Zajac

SDE, Amazon

Creators you should never miss a post from: Addy Osmani: You will learn with great depth about web development, leadership, and productivity.

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Veamly

Consultancy

Today's star is Addy Osmani who never held back when it comes to sharing productivty tips to motivate his followers and get them to focus on what matters. Keep it up!

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Lead by example. Succeed by results.

Join thousands of people around the world elevating their effectiveness.

Highlighted Articles

A sample of articles that you can find in the newsletter.

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It takes 23 mins to recover after an interruption

It’s time to examine the good, the bad, and the very ugly elements of context switching.

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Leading Effective Teams.

What are the most important dynamics for an effective team?...

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Growth mindset vs. fixed mindset

The mindset we adopt plays a pivotal role in shaping our lives. It dictates how we...

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